is a Grupo PRISA
company dedicated to news, music, entertainment and sports. It’s a clear leader in its sector in Spain and throughout the principal markets in the Spanish-speaking world and in the ten countries where it operates.
- Directly in eight countries: Argentina, Colombia, Costa Rica, Chile, US, Spain, Mexico and Panama.
- Through brand and content franchising deals in a further two: Ecuador and Guatemala.
The company is structured in five main business areas (Radio, Music, Television, Digital Channels and Brand Development) as well as in the ten geographic regions where it maintains operations.
Throughout these ten countries, the company has developed a business model which values, above all, content and which favors the development of global brands. This in turn fosters synergies on costs and on advertising sales as well as the development of new formats across the board, both in general-interest radio as well as in music radio. Prisa Radio has a global presence with a local outlook and this allows the company to benefit from an exchange of ideas throughout the network, while, at the same time, boosting the value of the parent group.
In 2008, Prisa Radio
, 80% owned by PRISA
and 20% by Grupo Godó
, approved an agreement to sell part of their stake in Prisa Radio
to British venture capital firm 3i
giving them a 16.2% stake. The entry of this new partner will enable the radio group to expand throughout Latin America and, significantly, among the Hispanic community in the US.